Corporate Desigual video

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It's not the same

Check our stores all around the world

Amsterdam, Barcelona, Berlin, Dubai, Lisboa, London, Madrid, Milan, Moscow, New York, Paris, Rome, San Francisco, Singapore, Tokyo and many more.

Store locator Desigual Store

Desigual since 1984

We dress people, not bodies

At the young age of 20 Thomas Meyer, originally from Switzerland, envisaged a future in which people dressed in a different way, in clothes that helped generate positive feelings, affordable to all. And out of this dream Desigual was first born in 1984.

Ever since, it has emanated positivism, commitment, tolerance, constant improvement, innovation and fun. Because, as our first slogan claimed, Desigual is not the same.

1984 1985
All together

Desigual, a truly global firm

Our multichannel distribution system permits us to operate as a truly global firm. Internationalisation and innovation are our two main routes to growth.

We reach out to people in 72 different countries. We have Desigual Brand Stores in Barcelona, Madrid, Paris, London, New York, Amsterdam, Berlin, Lisbon, Bahrain, Dubai, Saudi Arabia, Singapore, Athens, Kuwait, Moscow, Cairo...

And our clothes are featured in the best shop windows of Japan, UK, Hong Kong, Korea, Australia, Germany, France, Italy, Scandinavia...

A crew of 2,900

72 Nationalities

We respect difference. We listen to what others have to say. We share our good humour. We are enthusiasts. We firmly believe in open mindedness. We adore what we do.

We are constantly exploring unmapped territories while, at the same time, aspiring to sustainable growth. Suistanable and profitable.

Desigual Flagship store in Barcelona Desigual Flagship store in Berlin
Desigual Flagship store in Madrid

A world of experiences

Have a good time, be thrilled, play, feel, enjoy and overall be bold.

A visit to any of our stores should be a positive experience which stimulates the senses.

We work with light to create spaces in which the imagination is allowed to run free, in which the illumination of the clothes creates alternative worlds to make the shopping experience a different kind of pleasure.

Clothes that touch the emotions

We create clothes and accesories with a heart. All Desigual. All Singular ;-)

Excellence in logistics

Efficient and fast

We are capable of delivering up to 100,000 garments in a single day and can store up to 3,000,000 at our new automated warehouse, capable of simultaneously processing up to 5,000 orders. We efficiently deliver our goods within 24 hours. Everything we could possibly need is kept close to hand to ensure the client receives the goods as swiftly as possible.

Awards

Mapic EG Retail Award

Internationally considered the Oscar of the retail trade, we were distinguished with the International Brand with the BEST CONCEPT of 2008 Award.

It is a source of great pride.

XI Prix Pyrénees

The French Chamber of Commerce awarded us the XI Prix Pyrénées (2010) for our commitment to the French market after opening our Flagship Store of over 1,700 m2 in the Place de la Opéra in Paris.

We grow and improve

Sustained annual growth of over 50%

We closed 2010 with an annual turnover of 450 million Euros; we sold over 15,000,000 garments and were present in more than 8,800 points of sale in 72 different countries.

Our growth is constant and our international expansion unstoppable.

Always up!

Come in your underwear. Get a free outfit

Our Secret, Fun & Profit

Sustainable, profitable growth

Desigual is built around the concept that fun and business are not only compatible and complementary, but necessary.

Our teams are built around everyday work, shared learning and shared thrills. Work must go with pleasure. At least that's the way we see it.

Paint Party at one of our first stores

Atypical Marketing

It thrills us to thrill you

We communicate with kisses, music, cinema. And, before anyone else, we communicate with those with whom we feel complicity: our customers.

We feel it is they that have to help the brand evolve. We offer them fun with our parties and shows. We want to thrill them and for them then to go out and tell it to the world.

Kiss Tour