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Product.

The Mediterranean is what we are and what we are inspired by. This way of life is our language and is reflected in our designs, our stores and our communication. We believe in the idea of feeling comfortable in your own skin, of loving yourself, of being aware of the here and now, of feeling alive.

What we do.

At Desigual, we create pieces that identify with values like diversity, non-conformism and the freedom to be yourself.

Through unique garments, our purpose is to create innovative and accessible stories that will spark joy and optimism.

How we do it.

This is the story that we translate into our Woman, Man, Kids, Sport, Accessories and Shoes collections, which are currently being sold in 89 countries through a range of distribution channels that includes our own stores, multi-brand points of sale, concessions in department stores, our www.desigual.com store and online channels.

There are more than 3,300 of us from more than 100 different nations, we all share a unique way of working and, in a little over three decades, we’ve turned Desigual into one of Spain’s leading fashion brands.

We are a team who, thanks to our profound reflection and intense in-house work, are now ready to relaunch our brand and values to tell the story of a brand that once changed the rules of the game.

Our creative process.

Doing everything with love impacts on our deep creative and artistic essence. At Desigual we want our garments to ‘infect’ the people who wear them, or buy them for someone else, with this same attitude. This is why our design process is composed of six, distinctive steps:

1. Creative direction

Thomas Meyer gathers his team together before starting to work on each collection and shares his ideas for the next season.

2. Computer off

Each collection starts with reviving Desigual's early stages, when hand-drawn sketches and prints were affected right from the start by the magic of the Mediterranean. While we have grown, we keep our handmade heritage alive, and for one month and a half our design team works with their computers off. Only with their inspirations and ideas from the creative direction.

3. Arty inspiration

With these key concepts in mind, the designers travel and explore their proposal for the collection and put it onto paper. Each one of them using a different art technique: painting or collage.

4. Kick off

Thomas and the designers discuss all the proposals together. The final result is then digitalized. That is the moment when the collection starts coming together.

5. Expertise tables

Each sketch is created by the designers and graphic designers who handle the various parts of the collection, setting up a team with textile experts, product managers and pattern designers.

6. Supervision

Until the last finishing touch of every line, of every garment and of each part of the collection, they will all work under the creative director’s supervision.

Product.

One of the main pillars of our 2020-2023 Sustainability and CSR Plan is the product, incorporating sustainability criteria that cover its entire life cycle, from the selection of raw materials to manufacturing and logistics processes.

We are progressively introducing sustainable fibers into our collections and working to improve the traceability of these fibers. The FW20 (Fall-Winter 2020) collection is made up of 20% sustainable fibres and our aim is to extend this percentage to 30% of garments for the SS21 (Spring-Summer 2021) collection.

With the LOVE THE WORLD capsule, launched in January 2021, Desigual brings its fans a collection resulting from an upcycling exercise in which 100% of the garments are made from recycled denim and sustainable fibres.

At Desigual, we are highly committed to the health and safety of our customers. This is demonstrated by the fact that within the Quality Department we have a specific Product Health and Safety department to guarantee that our garments are properly tested and fall within legal parameters.

Responsible sourcing of raw materials.

Manufacturing responsible products begins with selecting the raw materials. The origin of the materials and the way in which they are processed and supplied has a direct impact on our environment.

Through specific declarations and certificates, our materials policy ensures compliance with responsible production standards regarding the use of raw materials of animal and plant origin.

Download materials policy

Strategic partnerships.

We establish key synergies and partnerships between the Product department and international benchmark entities and collectives. Our decision-making process takes into account the interests and expectations of our stakeholders, as well as the standards defined by these organisations and the commitments we have undertaken with them.

Better Cotton Initiative (BCI)

We are proud to be part of the Better Cotton Initiative. By purchasing cotton products from Desigual which carry the BCI tag, you are supporting a more sustainable way of manufacturing cotton. BCI is the world’s largest cotton sustainability programme. It works to improve and ensure the future of cotton production around the world by improving conditions for workers and reducing the impact on the environment. At Desigual, we are committed to guaranteeing that 100% of the cotton for our clothes will be sourced as more sustainable cotton by 2025. More organic cotton includes organic cotton, recycled cotton and cotton sourced through the Better Cotton Initiative. Better Cotton is obtained through a system of mass balance and is not physically traceable to the final product.

www.bettercotton.org

Sustainable Apparel Coalition (SAC)

An international textile industry organisation which aims to promote sustainable manufacturing. For Desigual, joining this organisation represents another step towards fulfilling our social and environmental commitments. It will also allow us to move forward with our implementation of good practices throughout our supply chain and to assess progress with regard to sustainability.

www.apparelcoalition.org

Amfori

A world-leading business association promoting open and sustainable trade that is made up of more than 2,400 retailers, importers, brands and associations in more than 40 countries. Its mission is to enable its members to operate as successful and sustainable companies, helping them to monitor and improve the social and environmental performance of their supply chains.

www.amfori.org

Textile Exchange

A global non-profit organisation that works with all parties involved in the supply chain of textile products to minimise and even reverse the negative effect that this industry has on water, soil, animals and human populations. The more than 400 members represent the main brands, retailers and suppliers from the global textile industry.

www.textileexchange.org

Asociación Española de la Calidad (AEC)

A privately owned non-profit entity whose aim is to promote quality as a driving force for competitiveness and sustainability among professionals and companies in Spain, integrating every management area and the stakeholders within organisations. It is made up of more than 1,000 companies and 3,500 professionals.

www.aec.es

Asociación Española de Normalización, UNE

The entity legally responsible for developing technical standards in Spain. Desigual is part of the CTN 40/GT 8 group for the “Safety of children’s clothes”, which works with other procurement centres to assess, create and modify standards related to this issue.

www.une.org

Sedex

Sedex provides tools, services and a community network that help companies to implement more responsible and sustainable commercial practices. This platform allows companies and suppliers to work together to better manage their social and environmental performance and protect the rights of the individuals who work in the supply chain, by promoting audits focused on ethical trading, among other practices. Desigual's membership to Sedex allows us to take a step forward in the traceability and transparency of our supply chain and to integrate SMETA audits into our procedures.

www.sedex.com

The Fashion Pact

Fashion Pact is a global alliance of companies in the fashion and textile industry that advocates a range of practices to mitigate the impact of their operations on the environment. Being a member makes it easier for companies to achieve the Sustainable Development Goals (SDGs), while also providing services and resources to accelerate change.

www.thefashionpact.org