Love The World
THIS IS DESIGUAL’S LOVE THE WORLD, OUR MOST PLANET-COMMITTED COLLECTION.
We’re doing things a little bit better each day and we wanted to tell you about it.
We’re beginning the year with the only resolution that matters: Love the World. Our way of creating positive fashion and being better each day. An optimistic and dedicated commitment to ourselves, others and the planet through sustainable fibres and responsible processes that will ensure life stays awesome. A permanent collection that is constantly being updated and responds to Desigual’s reason for working: being better each day.
We’ve been a vintage boutique, a startup, an SME, a big company and, for a number of years, a multinational. Along the way, we’ve learned that none of these roles is easy. The responsibility of knowing that you dress people, whether just a few or millions, is immense and requires a strong commitment. Then 2020 arrived, complete with all its uncertainty, and we realised that our colour and distinctiveness are more necessary than ever. We’re not saving the world, but we are helping to make it a little bit better.
Now 2021 is here and we’re saying it loud and clear, Desigual loves the world! We are presenting our philosophy, which includes all the steps we take in line with our social and environmental commitments. A declaration of principles and a strategy under which the company establishes its future objectives as part of its commitment to a sustainable fashion production model that respects both people and the planet. And also, a collection that’s 100% committed to sustainability.
WE NEEDED IT IN 1984, THE WORLD NEEDS IT TODAY.
Sustainable fibres will make up 30% of our collection by 2021, and 50% by 2023. Every year we do our best to give the planet a helping hand and increase this percentage in a responsible way. Not only by focusing on the percentage of the fabric that is sustainable, but also by considering the entire supply chain. This is why 100% sustainable collections are created, such as this upcycling capsule inspired by our origins. Remember when we created a jacket made from scraps of vintage jeans back in 1984, what better way to present our permanent sustainable collection than with Desigual’s most iconic garment?
Designed and produced in Barcelona using offcuts from second-hand jeans, we present this 100% Desigual collection that pays tribute to the eternal and perpetually youthful denim. Jackets, skirts and overalls remind us that sustainability has always been our own unique and timeless style.
And of course, as part of our 2021 objectives, sport is also included. We’ve been training smiles with sustainable garments for many seasons, but in 2021 we’re making this collection almost entirely from recycled or eco-friendly fibres..
LOVE THE WORLD MEANS THINKING ABOUT THE FUTURE TODAY
This is how we show you what it means to Love the World, a colourful approach, filled with patches and fun while being very Desigual. Because sustainability really is fun.. These proposals will be followed by sustainable monthly collections which show that the Desigual of the present is looking to the future. More teasers? Check out our Better Cotton Initiative denim, the 100% Tencel camoflower capsule, our organic cotton and our swimwear collection made almost entirely from recycled fibres.
Do you want your readers to follow the story on our website? Share this link.