Barcelona, 12 May 2020. – Desigual is accelerating its commitment to sustainability and joining the Sustainable Apparel Coalition, an international fashion industry organisation which aims to promote sustainable production. Membership of this organisation represents another step towards reaching the company’s social and environmental goals, and will help it to drive the implementation of good practices across the supply chain and assess its processes with regard to sustainability.
The Sustainable Apparel Coalition is a platform that comprises more than 250 fashion sector brands, manufacturers and institutions from 36 countries. It is also the main driver of the Higg Index, a benchmark for the industry that enables companies, manufacturers and brands to measure the social and environmental impact of their operations.
Desigual’s decision to join this organisation is part of the company’s 2020–2023 Sustainability and CSR Plan, which outlines the roadmap for its sustainability, environmental and social strategy through six work areas: product, suppliers, environment, community, customers and employees.
“In this new chapter of our history, sustainability becomes a core element that defines each and every step we take as a company. We are aware of the need to support new production models within the fashion industry that will minimise the environmental and social impact of our operations, and we are moving swiftly to make this happen, ”said Clara Delmuns, Product Director at Desigual.
In this regard, “Our alliance with the Sustainable Apparel Coalition allows us to take another step forward in our efforts to integrate awareness and self-responsibility criteria across our value chain, paying close attention to the various stages of our product’s lifecycle, from our choice of raw materials to the manufacturing and logistics processes and our overall activity as a company,” Delmuns pointed out. Since 2012, Desigual has also been a member of the Textile Exchange, an industry organisation that helps its members to introduce sustainability into their products and work in accordance with the established standards for sustainable fibres. Desigual also participates in other platforms, like Amfori, a global business association that promotes open and sustainable trade and the improvement of social and environmental performance across the supply chain.
Our commitments for the next three years
The commitments outlined in the company’s Sustainability and CSR Plan also include using 50% sustainable fibres by 2023; improving the transparency of our supply chain; promoting our training programme for suppliers; and removing all plastic from our packaging and consumables in the short term.
Desigual’s new plans for sustainability join the actions in this area that the company presented in 2019. These include the launch of 100% sustainable capsules in collaboration with brands like Ecoalf and designer Miranda Makaroff, as well as the incorporation of 11% sustainable fibres in the SS20 collection, a percentage that was increased to 20% for the FW20 collection. These actions are part of the transformation process that the company embarked on when it launched its new brand identity in 2019.
A scenario that Desigual capitalised on to present the redefinition of its product and audiences, which was materialised though a commitment to more urban, mixable and versatile garments and accessories, which in turn are more respectful to the environment and society as a whole.
Love the World
Love the World is the philosophy that encompasses all the actions taken by Desigual in line with its social and environmental commitments. A declaration of intent – built on tangible actions – through which the brand sets its goals for the future as it commits to a fashion production model that is sustainable and respectful to both people and the planet. Desigual’s 2020–2023 Sustainability and CSR Plan lays out the company’s projects and initiatives related to product, suppliers, the environment, employees, customers and community for the next three years.
Desigual is an international fashion brand that was established in Barcelona in 1984. It is famous for the individuality and unique character of its creations, which aim to bring positivity and authenticity to thousands of people who want to express the best version of themselves. The company currently has a workforce of over 3,700 employees and is present in 92 countries through 10 sales channels, over 500 branded stores and six product categories: Woman, Man, Kids, Accessories, Shoes and Sport.
Mireia Sáenz de Buruaga
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