1. Direcció creativa
Thomas Meyer reuneix el seu equip abans de cada kickoff i hi comparteix les seves idees per a la pròxima temporada.
Made with love.
Som i ens inspirem en el Mediterrani. Aquesta forma de vida és el nostre llenguatge i es reflecteix en els dissenys, les botigues i la comunicació de la marca. Creiem en la idea de sentir-se a gust amb un mateix, d'estimar-se, de ser conscient de l'ara i l'aquí, de sentir que som vius.
Som i ens inspirem en el Mediterrani. Aquesta forma de vida és el nostre llenguatge i es reflecteix en els dissenys, les botigues i la comunicació de la marca. Creiem en la idea de sentir-se a gust amb un mateix, d'estimar-se, de ser conscient de l'ara i l'aquí, de sentir que som vius.
Què fem.
A Desigual creem peces que s'identifiquen amb valors com la diversitat, l'inconformisme i la llibertat de ser un mateix. Mitjançant peces úniques, el que pretenem és inspirar les persones a ser elles mateixes i convidar-les a celebrar la seva autenticitat en qualsevol moment i situació. Creiem que podem ser els artistes de la nostra pròpia vida i que, per créixer, hem d'alliberar-nos de tot condicionament i atrevir-nos a sortir de la zona de confort.
Com ho fem.
Aquesta és la història que traslladem a les nostres col·leccions de Woman, Man, Kids, Sport, Accesories i Shoes, que actualment venem en prop de 90 països a través de diferents canals de distribució com botigues pròpies, punts de venda multimarca, córners en grans magatzems, la web www.desigual.com i canals en línia. Som més de 3.700 persones de més de 100 nacionalitats que compartim una cultura única i que, en poc més de tres dècades, hem aconseguit que Desigual es converteixi en una de les firmes de moda espanyoles més valuoses. Un equip que, després d'una profunda reflexió i un intens treball intern, ha rellançat la nostra marca i els nostres valors i ha aconseguit explicar la història d'una marca que un dia va canviar les regles del joc.
El nostre procés creatiu.
Fer-ho tot amb amor influeix en el nostre profund esperit creatiu i artístic. A Desigual volem que la nostra roba encomani aquesta actitud a qui se la posa o la regala. Per això, els sis passos del nostre procés de disseny són únics:
2. Computer off
Cada col·lecció comença revivint els inicis de Desigual, quan dibuixàvem a mà esbossos i estampats que ja naixien impregnats de la màgia del Mediterrani. Tot i que hem crescut, mantenim aquest origen hand made i, durant un mes i mig, el nostre equip de disseny treballa sense ordinadors. Només amb la seva inspiració i les idees de la direcció creativa.
3. Arty inspiration
Amb aquests elements clau, els dissenyadors viatgen i exploren la seva proposta de col·lecció per traslladar-la al paper. Cadascú fa servir una tècnica plàstica diferent: pintura o collage.
4. Kick off
Totes les propostes es debaten. El resultat final es digitalitza i aquest és el moment en què arrenca el desenvolupament de les col·leccions.
5. Expertise tables
Cada disseny és elaborat pels dissenyadors i els dissenyadors gràfics que treballen les diferents parts de la col·lecció, en equip amb experts en teixit, qualitat, producte i patronistes.
6. Supervisió
Fins a l’últim retoc de cada línia, cada peça de roba i cada part de la col·lecció es treballa sota la supervisió del director creatiu.
Product.
One of the main pillars of our 2020-2023 Sustainability and CSR Plan is the product, incorporating sustainability criteria that cover its entire life cycle, from the selection of raw materials to manufacturing and logistics processes.
We are progressively introducing sustainable fibers into our collections and working to improve the traceability of these fibers. The FW20 (Fall-Winter 2020) collection is made up of 20% sustainable fibres and our aim is to extend this percentage to 30% of garments for the SS21 (Spring-Summer 2021) collection.
With the LOVE THE WORLD capsule, launched in January 2021, Desigual brings its fans a collection resulting from an upcycling exercise in which 100% of the garments are made from recycled denim and sustainable fibres.
At Desigual, we are highly committed to the health and safety of our customers. This is demonstrated by the fact that within the Quality Department we have a specific Product Health and Safety department to guarantee that our garments are properly tested and fall within legal parameters.
Responsible sourcing of raw materials.
Manufacturing responsible products begins with selecting the raw materials. The origin of the materials and the way in which they are processed and supplied has a direct impact on our environment.
Through specific declarations and certificates, our materials policy ensures compliance with responsible production standards regarding the use of raw materials of animal and plant origin.
Download materials policyStrategic partnerships.
We establish key synergies and partnerships between the Product department and international benchmark entities and collectives. Our decision-making process takes into account the interests and expectations of our stakeholders, as well as the standards defined by these organisations and the commitments we have undertaken with them.
Better Cotton Initiative (BCI)
We are proud to be part of the Better Cotton Initiative. By purchasing cotton products from Desigual which carry the BCI tag, you are supporting a more sustainable way of manufacturing cotton. BCI is the world’s largest cotton sustainability programme. It works to improve and ensure the future of cotton production around the world by improving conditions for workers and reducing the impact on the environment. At Desigual, we are committed to guaranteeing that 100% of the cotton for our clothes will be sourced as more sustainable cotton by 2025. More organic cotton includes organic cotton, recycled cotton and cotton sourced through the Better Cotton Initiative. Better Cotton is obtained through a system of mass balance and is not physically traceable to the final product.
www.bettercotton.org
Sustainable Apparel Coalition (SAC)
An international textile industry organisation which aims to promote sustainable manufacturing. For Desigual, joining this organisation represents another step towards fulfilling our social and environmental commitments. It will also allow us to move forward with our implementation of good practices throughout our supply chain and to assess progress with regard to sustainability.
www.apparelcoalition.org
Amfori
A world-leading business association promoting open and sustainable trade that is made up of more than 2,400 retailers, importers, brands and associations in more than 40 countries. Its mission is to enable its members to operate as successful and sustainable companies, helping them to monitor and improve the social and environmental performance of their supply chains.
www.amfori.org
Textile Exchange
A global non-profit organisation that works with all parties involved in the supply chain of textile products to minimise and even reverse the negative effect that this industry has on water, soil, animals and human populations. The more than 400 members represent the main brands, retailers and suppliers from the global textile industry.
www.textileexchange.org
Asociación Española de la Calidad (AEC)
A privately owned non-profit entity whose aim is to promote quality as a driving force for competitiveness and sustainability among professionals and companies in Spain, integrating every management area and the stakeholders within organisations. It is made up of more than 1,000 companies and 3,500 professionals.
www.aec.es
Asociación Española de Normalización, UNE
The entity legally responsible for developing technical standards in Spain. Desigual is part of the CTN 40/GT 8 group for the “Safety of children’s clothes”, which works with other procurement centres to assess, create and modify standards related to this issue.
www.une.org
Sedex
Sedex provides tools, services and a community network that help companies to implement more responsible and sustainable commercial practices. This platform allows companies and suppliers to work together to better manage their social and environmental performance and protect the rights of the individuals who work in the supply chain, by promoting audits focused on ethical trading, among other practices. Desigual's membership to Sedex allows us to take a step forward in the traceability and transparency of our supply chain and to integrate SMETA audits into our procedures.
www.sedex.com
The Fashion Pact
Fashion Pact is a global alliance of companies in the fashion and textile industry that advocates a range of practices to mitigate the impact of their operations on the environment. Being a member makes it easier for companies to achieve the Sustainable Development Goals (SDGs), while also providing services and resources to accelerate change.
www.thefashionpact.org