
Thomas Meyer die Kreativdirektion versammelt ihr Team vor jedem Kick-Off und teilt ihm seine Ideen für die nächste Saison mit.
Der Mittelmeerraum ist unsere Heimat und unsere Inspirationsquelle. Der dortige Lebensstil ist unsere Ausdrucksform und er spiegelt sich in unseren Designs, unseren Stores und unserer Kommunikation wider. Wir glauben an das Ideal, mit sich selbst im Reinen zu sein, sich selbst zu lieben, sich dem Hier und Jetzt bewusst zu sein und sich lebendig zu fühlen.
Unsere Kreationen stehen für Werte wie Vielfalt, Nonkonformismus und die Freiheit, sich selbst treu zu sein. Durch einzigartige Kleidungsstücke wollen wir die Menschen dazu ermutigen, sie selbst zu sein und ihre Authentizität jederzeit und in jeder Situation zu feiern. Wir glauben daran, dass wir unser eigenes Leben künstlerisch gestalten können, und dass wir uns von allen Zwängen befreien und unsere Komfortzone verlassen müssen, wenn wir uns weiterentwickeln wollen.
Das vermitteln auch unsere Kollektionen Woman, Man, Kids, Sport, Accessoires und Shoes, die wir in rund 90 Ländern über verschiedene Vertriebskanäle verkaufen, darunter eigene Stores, Verkaufsstellen mit mehreren Marken, Corner in großen Kaufhäusern, unsere Website www.desigual.com sowie weitere Online-Kanäle. Wir, das sind mehr als 3.700 Mitarbeiter mit über 100 verschiedenen Nationalitäten, denen eine einzigartige Kultur gemeinsam ist und die es in nur drei Jahrzehnten geschafft haben, Desigual zu einem der wertvollsten spanischen Modeunternehmen zu machen. Nach gründlicher Reflexion und intensiver interner Arbeit sind wir jetzt bereit für den Relaunch unserer Marke und unserer Werte. Wir wollen die Geschichte einer Marke erzählen, die eines Tages die Spielregeln änderte.
Alles mit Liebe zu machen, beeinflusst unseren tiefsten kreativen und künstlerischen Geist. Bei Desigual wollen wir, dass all unsere Kleidungsstücke jeden einzelnen, der unsere Mode trägt oder verschenkt, mit dieser Einstellung infizieren. Daher sind unsere sechs Schritte beim Design einzigartig:
One of the main pillars of our 2020-2023 Sustainability and CSR Plan is the product, incorporating sustainability criteria that cover its entire life cycle, from the selection of raw materials to manufacturing and logistics processes.
We are progressively introducing sustainable fibers into our collections and working to improve the traceability of these fibers. The FW20 (Fall-Winter 2020) collection is made up of 20% sustainable fibres and our aim is to extend this percentage to 30% of garments for the SS21 (Spring-Summer 2021) collection.
With the LOVE THE WORLD capsule, launched in January 2021, Desigual brings its fans a collection resulting from an upcycling exercise in which 100% of the garments are made from recycled denim and sustainable fibres.
At Desigual, we are highly committed to the health and safety of our customers. This is demonstrated by the fact that within the Quality Department we have a specific Product Health and Safety department to guarantee that our garments are properly tested and fall within legal parameters.
Manufacturing responsible products begins with selecting the raw materials. The origin of the materials and the way in which they are processed and supplied has a direct impact on our environment.
Through specific declarations and certificates, our materials policy ensures compliance with responsible production standards regarding the use of raw materials of animal and plant origin.
Download materials policyWe establish key synergies and partnerships between the Product department and international benchmark entities and collectives. Our decision-making process takes into account the interests and expectations of our stakeholders, as well as the standards defined by these organisations and the commitments we have undertaken with them.
We are proud to be part of the Better Cotton Initiative. By purchasing cotton products from Desigual which carry the BCI tag, you are supporting a more sustainable way of manufacturing cotton. BCI is the world’s largest cotton sustainability programme. It works to improve and ensure the future of cotton production around the world by improving conditions for workers and reducing the impact on the environment. At Desigual, we are committed to guaranteeing that 100% of the cotton for our clothes will be sourced as more sustainable cotton by 2025. More organic cotton includes organic cotton, recycled cotton and cotton sourced through the Better Cotton Initiative. Better Cotton is obtained through a system of mass balance and is not physically traceable to the final product.
www.bettercotton.orgAn international textile industry organisation which aims to promote sustainable manufacturing. For Desigual, joining this organisation represents another step towards fulfilling our social and environmental commitments. It will also allow us to move forward with our implementation of good practices throughout our supply chain and to assess progress with regard to sustainability.
www.apparelcoalition.orgA world-leading business association promoting open and sustainable trade that is made up of more than 2,400 retailers, importers, brands and associations in more than 40 countries. Its mission is to enable its members to operate as successful and sustainable companies, helping them to monitor and improve the social and environmental performance of their supply chains.
www.amfori.orgA global non-profit organisation that works with all parties involved in the supply chain of textile products to minimise and even reverse the negative effect that this industry has on water, soil, animals and human populations. The more than 400 members represent the main brands, retailers and suppliers from the global textile industry.
www.textileexchange.orgA privately owned non-profit entity whose aim is to promote quality as a driving force for competitiveness and sustainability among professionals and companies in Spain, integrating every management area and the stakeholders within organisations. It is made up of more than 1,000 companies and 3,500 professionals.
www.aec.esThe entity legally responsible for developing technical standards in Spain. Desigual is part of the CTN 40/GT 8 group for the “Safety of children’s clothes”, which works with other procurement centres to assess, create and modify standards related to this issue.
www.une.orgSedex provides tools, services and a community network that help companies to implement more responsible and sustainable commercial practices. This platform allows companies and suppliers to work together to better manage their social and environmental performance and protect the rights of the individuals who work in the supply chain, by promoting audits focused on ethical trading, among other practices. Desigual's membership to Sedex allows us to take a step forward in the traceability and transparency of our supply chain and to integrate SMETA audits into our procedures.
www.sedex.comFashion Pact is a global alliance of companies in the fashion and textile industry that advocates a range of practices to mitigate the impact of their operations on the environment. Being a member makes it easier for companies to achieve the Sustainable Development Goals (SDGs), while also providing services and resources to accelerate change.
www.thefashionpact.org