Desigual x Masha Popova

New Desigual x Masha Popova collection

The new collection from Desigual in collaboration with designer Masha Popova offers a contemporary take on the brand’s DNA. It’s a capsule that blends heritage, experimentation and attitude, bringing together Desigual’s Mediterranean, boho spirit with a bold, contemporary London edge. Available both online and in physical stores, this collaboration is part of a process of aesthetic renewal, opting for a stronger, bolder language that’s in tune with the present.

Who is Masha Popova?

Masha Popova is a Ukrainian designer based in London, known for her work with denim and for a design approach that brings together functionality, memory and cultural references. Her vision sees fashion as a tool for direct expression, where every garment tells a story without unnecessary artifice. In this collaboration, her bold, rebellious personality merges with Desigual’s codes, resulting in a coherent, solid collection that’s clearly in tune with the present moment.

What defines this collaboration?

The collection is born from Desigual’s historic archive, a universe rich in Mediterranean references, craftsmanship and individual expression. These codes are reinterpreted from a current perspective with a clear intention of evolution. Masha Popova’s contribution brings in a different kind of energy: a raw, direct and sensual attitude that transforms classic elements into pieces with a more powerful presence. The result is a proposal that balances tradition and contemporaneity, keeping the brand’s identity while pushing it into new creative territories.

Tradition, craftsmanship and a contemporary vision

One of the key pillars of the collection is handmade work. Craftsmanship is presented as an essential part of the creative process. Traditional techniques interact with a contemporary aesthetic, creating garments that convey authenticity and character. Even pieces as basic as women’s tops take on a more direct attitude, less accommodating and more in tune with a contemporary fashion that values personal expression and aesthetic honesty.

Denim as the main material

Denim is the star of this collection. Far from being a neutral basic, we want classic pieces like women’s jeans or a denim jacket to take on an expressive role. The garments explore the possibilities of the fabric through handcrafted treatments and finishes that enhance its artisanal character. This approach connects directly with the creative philosophy of Masha Popova, known for seeing denim as a language of its own within contemporary design.

Fitted silhouettes and avant-garde pieces

Another key element of the Desigual x Masha Popova collection is the fitted silhouettes that reinforce a bold, self-assured aesthetic. The lines are precise, the cuts are designed to enhance the figure and the pieces convey a sense of strength and control. Alongside these silhouettes, we offer cutting-edge designs that combine functionality and self-expression. Pieces like short dresses are made to be worn, lived in and reinterpreted, maintaining a balance between the conceptual and the practical.

Where to shop the Desigual x Masha Popova collection?

The Desigual x Masha Popova collection is available both in the online store and in all our physical clothing stores. Discover the garments through different experiences and get your hands on the pieces that catch your eye the most.

Frequently asked questions

Is this collection a limited edition? Yes, it’s a special collab with limited units, designed as a one-off drop. Does the collection follow Desigual standard sizing? Yes, the garments keep our usual sizing system, although the fitted silhouettes can offer a tighter fit. Is it designed for a specific season? The collection is conceived as a timeless proposal within contemporary fashion, with garments designed to transcend.