
Thomas Meyer de creatieve directie komt voor elke kick-off met het team bijeen en deelt de ideeën voor het komende seizoen.
Wij zijn en worden geïnspireerd door het Middellands Zeegebied. Die levensstijl is onze taal die zich weerspiegelt in onze ontwerpen, onze winkels en onze communicatie. Wij geloven in het idee van tevreden zijn met jezelf, van jezelf houden, je bewust zijn van het hier en nu en voelen dat je leeft.
Bij Desigual creëren we items die zich identificeren met waarden als diversiteit, non-conformisme en de vrijheid om jezelf te zijn. Ons doel is om met onze unieke kledingstukken mensen te inspireren om zichzelf te zijn en ze uit te nodigen hun authenticiteit te vieren, altijd en overal. Wij zien iedereen als de kunstenaar van zijn of haar eigen leven en denken dat je je moet bevrijden van alle vormen van beperkingen en je comfortzone moet durven te verlaten om te kunnen groeien.
Dit is het verhaal dat we doorgeven via de dames-, heren-, kids-, sport-, accessoires- en schoenencollecties, die we momenteel in zo'n 90 landen verkopen via verschillende distributiekanalen zoals onze eigen winkels, multibrandverkooppunten, shop-in-shop concepten, onze website www.desigual.com en online kanalen. Samen zijn we met meer dan 3700 mensen van meer dan 100 nationaliteiten en we delen een unieke cultuur. In amper drie decennia hebben we Desigual tot een van de meest waardevolle Spaanse modemerken weten te maken. Een team dat, na een grondige herbeschouwing en intensief werk op intern gebied, ons merk en onze waarden nieuw leven heeft ingeblazen en op deze wijze het verhaal vertelt van een merk dat op een dag de regels van het spel wist te veranderen.
Alles met liefde doen beïnvloedt ons diepste creatieve en artistieke wezen. Bij Desigual willen we dat onze kledingstukken deze spirit overdragen op wie ze aan heeft of cadeau geeft. Daarom zijn de zes stappen van ons ontwerpproces uniek:
One of the main pillars of our 2020-2023 Sustainability and CSR Plan is the product, incorporating sustainability criteria that cover its entire life cycle, from the selection of raw materials to manufacturing and logistics processes.
We are progressively introducing sustainable fibers into our collections and working to improve the traceability of these fibers. The FW20 (Fall-Winter 2020) collection is made up of 20% sustainable fibres and our aim is to extend this percentage to 30% of garments for the SS21 (Spring-Summer 2021) collection.
With the LOVE THE WORLD capsule, launched in January 2021, Desigual brings its fans a collection resulting from an upcycling exercise in which 100% of the garments are made from recycled denim and sustainable fibres.
At Desigual, we are highly committed to the health and safety of our customers. This is demonstrated by the fact that within the Quality Department we have a specific Product Health and Safety department to guarantee that our garments are properly tested and fall within legal parameters.
Manufacturing responsible products begins with selecting the raw materials. The origin of the materials and the way in which they are processed and supplied has a direct impact on our environment.
Through specific declarations and certificates, our materials policy ensures compliance with responsible production standards regarding the use of raw materials of animal and plant origin.
Download materials policyWe establish key synergies and partnerships between the Product department and international benchmark entities and collectives. Our decision-making process takes into account the interests and expectations of our stakeholders, as well as the standards defined by these organisations and the commitments we have undertaken with them.
We are proud to be part of the Better Cotton Initiative. By purchasing cotton products from Desigual which carry the BCI tag, you are supporting a more sustainable way of manufacturing cotton. BCI is the world’s largest cotton sustainability programme. It works to improve and ensure the future of cotton production around the world by improving conditions for workers and reducing the impact on the environment. At Desigual, we are committed to guaranteeing that 100% of the cotton for our clothes will be sourced as more sustainable cotton by 2025. More organic cotton includes organic cotton, recycled cotton and cotton sourced through the Better Cotton Initiative. Better Cotton is obtained through a system of mass balance and is not physically traceable to the final product.
www.bettercotton.orgAn international textile industry organisation which aims to promote sustainable manufacturing. For Desigual, joining this organisation represents another step towards fulfilling our social and environmental commitments. It will also allow us to move forward with our implementation of good practices throughout our supply chain and to assess progress with regard to sustainability.
www.apparelcoalition.orgA world-leading business association promoting open and sustainable trade that is made up of more than 2,400 retailers, importers, brands and associations in more than 40 countries. Its mission is to enable its members to operate as successful and sustainable companies, helping them to monitor and improve the social and environmental performance of their supply chains.
www.amfori.orgA global non-profit organisation that works with all parties involved in the supply chain of textile products to minimise and even reverse the negative effect that this industry has on water, soil, animals and human populations. The more than 400 members represent the main brands, retailers and suppliers from the global textile industry.
www.textileexchange.orgA privately owned non-profit entity whose aim is to promote quality as a driving force for competitiveness and sustainability among professionals and companies in Spain, integrating every management area and the stakeholders within organisations. It is made up of more than 1,000 companies and 3,500 professionals.
www.aec.esThe entity legally responsible for developing technical standards in Spain. Desigual is part of the CTN 40/GT 8 group for the “Safety of children’s clothes”, which works with other procurement centres to assess, create and modify standards related to this issue.
www.une.orgSedex provides tools, services and a community network that help companies to implement more responsible and sustainable commercial practices. This platform allows companies and suppliers to work together to better manage their social and environmental performance and protect the rights of the individuals who work in the supply chain, by promoting audits focused on ethical trading, among other practices. Desigual's membership to Sedex allows us to take a step forward in the traceability and transparency of our supply chain and to integrate SMETA audits into our procedures.
www.sedex.comFashion Pact is a global alliance of companies in the fashion and textile industry that advocates a range of practices to mitigate the impact of their operations on the environment. Being a member makes it easier for companies to achieve the Sustainable Development Goals (SDGs), while also providing services and resources to accelerate change.
www.thefashionpact.org