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Made with love.

Somos e inspiramo-nos no Mediterrâneo. Este modo de vida é a nossa linguagem e reflete-se nos nossos designs, nas nossas lojas e na nossa comunicação. Acreditamos na ideia de se sentir bem consigo mesmo, de gostar de si próprio, de estar consciente do aqui e agora, de sentir que estamos vivos.

Somos e inspiramo-nos no Mediterrâneo. Este modo de vida é a nossa linguagem e reflete-se nos nossos designs, nas nossas lojas e na nossa comunicação. Acreditamos na ideia de se sentir bem consigo mesmo, de gostar de si próprio, de estar consciente do aqui e agora, de sentir que estamos vivos.

O que fazemos.

Na Desigual, criamos peças que se identificam com valores como a diversidade, o inconformismo e a liberdade para cada um ser ele próprio. Através de peças únicas, o nosso propósito é inspirar as pessoas a serem elas mesmas e convidá-las a celebrar a sua autenticidade em qualquer momento e situação. Acreditamos que podemos ser os artistas da nossa própria vida, e que, para crescer, devemos libertar-nos de todos os condicionalismos e atrever-nos a sair da zona de conforto.

Como fazemos.

Esta é a história que transcrevemos para as nossas coleções de Mulher, Homem, Kids, Sport, Acessórios e Sapatos, que atualmente vendemos em cerca de 90 países através de diferentes canais de distribuição como lojas próprias, pontos de venda multimarca, spots em grandes armazéns, no nosso website www.desigual.com, e canais online. Somos mais de 3.700 pessoas de mais de 100 nacionalidades e partilhamos uma cultura única e, em apenas três décadas, conseguimos que a Desigual se tornasse numa das empresas de moda espanholas mais valiosas. Uma equipa que, após uma profunda reflexão e intenso trabalho a nível interno, relançou a nossa marca e os nossos valores e conta a história de uma marca que um dia mudou as regras do jogo.

O nosso processo criativo.

Fazer tudo com amor influi no nosso mais profundo espírito criativo e artístico. Na Desigual queremos que as nossas peças contagiem essa atitude quer a quem as veste como a quem as oferece. Por isso mesmo os seis passos que compõem o nosso processo de desenho são únicos:

1. Direção criativa

Thomas Meyer reúne a equipa antes de cada kick off e põe em comum as suas ideias para a temporada seguinte.

2. Computer off

O arranque de cada coleção dá-se revivendo os primórdios da Desigual quando se desenhavam à mão todos os esboços e prints, que nasciam já contagiados pela magia do Mediterrâneo. Ainda que tenhamos crescido, mantemos o nosso hand made original e, durante um mês e meio, a nossa equipa de designers de moda trabalha sem computadores. Só com a sua inspiração e as ideias da direção criativa.

3. Arty inspiration

A partir destas premissas cada designer entra numa viagem e processo de investigação do que será a sua proposta de coleção para a passar ao papel. Cada um utiliza uma técnica plástica diferente: pintura ou collage.

4. Kick off

Todas as propostas são debatidas. O resultado final é, então, digitalizado e esse é o momento no qual se começam a desenvolver as coleções.

5. Expertise tables

Cada desenho é realizado pelos designers de moda e os designers gráficos que trabalham nas diferentes partes da coleção, formando-se, assim, uma equipa composta por designers têxteis, expertos em tecidos, padrões, qualidade e produto.

6. Supervisão

Cada peça de vestuário e cada parte da coleção está sob a supervisão do diretor criativo até ao último remate de cada linha.

Product.

One of the main pillars of our 2020-2023 Sustainability and CSR Plan is the product, incorporating sustainability criteria that cover its entire life cycle, from the selection of raw materials to manufacturing and logistics processes.

We are progressively introducing sustainable fibers into our collections and working to improve the traceability of these fibers. The FW20 (Fall-Winter 2020) collection is made up of 20% sustainable fibres and our aim is to extend this percentage to 30% of garments for the SS21 (Spring-Summer 2021) collection.

With the LOVE THE WORLD capsule, launched in January 2021, Desigual brings its fans a collection resulting from an upcycling exercise in which 100% of the garments are made from recycled denim and sustainable fibres.

At Desigual, we are highly committed to the health and safety of our customers. This is demonstrated by the fact that within the Quality Department we have a specific Product Health and Safety department to guarantee that our garments are properly tested and fall within legal parameters.

Responsible sourcing of raw materials.

Manufacturing responsible products begins with selecting the raw materials. The origin of the materials and the way in which they are processed and supplied has a direct impact on our environment.

Through specific declarations and certificates, our materials policy ensures compliance with responsible production standards regarding the use of raw materials of animal and plant origin.

Download materials policy

Strategic partnerships.

We establish key synergies and partnerships between the Product department and international benchmark entities and collectives. Our decision-making process takes into account the interests and expectations of our stakeholders, as well as the standards defined by these organisations and the commitments we have undertaken with them.

Better Cotton Initiative (BCI)

We are proud to be part of the Better Cotton Initiative. By purchasing cotton products from Desigual which carry the BCI tag, you are supporting a more sustainable way of manufacturing cotton. BCI is the world’s largest cotton sustainability programme. It works to improve and ensure the future of cotton production around the world by improving conditions for workers and reducing the impact on the environment. At Desigual, we are committed to guaranteeing that 100% of the cotton for our clothes will be sourced as more sustainable cotton by 2025. More organic cotton includes organic cotton, recycled cotton and cotton sourced through the Better Cotton Initiative. Better Cotton is obtained through a system of mass balance and is not physically traceable to the final product.

www.bettercotton.org

Sustainable Apparel Coalition (SAC)

An international textile industry organisation which aims to promote sustainable manufacturing. For Desigual, joining this organisation represents another step towards fulfilling our social and environmental commitments. It will also allow us to move forward with our implementation of good practices throughout our supply chain and to assess progress with regard to sustainability.

www.apparelcoalition.org

Amfori

A world-leading business association promoting open and sustainable trade that is made up of more than 2,400 retailers, importers, brands and associations in more than 40 countries. Its mission is to enable its members to operate as successful and sustainable companies, helping them to monitor and improve the social and environmental performance of their supply chains.

www.amfori.org

Textile Exchange

A global non-profit organisation that works with all parties involved in the supply chain of textile products to minimise and even reverse the negative effect that this industry has on water, soil, animals and human populations. The more than 400 members represent the main brands, retailers and suppliers from the global textile industry.

www.textileexchange.org

Asociación Española de la Calidad (AEC)

A privately owned non-profit entity whose aim is to promote quality as a driving force for competitiveness and sustainability among professionals and companies in Spain, integrating every management area and the stakeholders within organisations. It is made up of more than 1,000 companies and 3,500 professionals.

www.aec.es

Asociación Española de Normalización, UNE

The entity legally responsible for developing technical standards in Spain. Desigual is part of the CTN 40/GT 8 group for the “Safety of children’s clothes”, which works with other procurement centres to assess, create and modify standards related to this issue.

www.une.org

Sedex

Sedex provides tools, services and a community network that help companies to implement more responsible and sustainable commercial practices. This platform allows companies and suppliers to work together to better manage their social and environmental performance and protect the rights of the individuals who work in the supply chain, by promoting audits focused on ethical trading, among other practices. Desigual's membership to Sedex allows us to take a step forward in the traceability and transparency of our supply chain and to integrate SMETA audits into our procedures.

www.sedex.com

The Fashion Pact

Fashion Pact is a global alliance of companies in the fashion and textile industry that advocates a range of practices to mitigate the impact of their operations on the environment. Being a member makes it easier for companies to achieve the Sustainable Development Goals (SDGs), while also providing services and resources to accelerate change.

www.thefashionpact.org