Our fashion brand came into being in 1984 with the aim of using fashion to bring positivity, authenticity and uniqueness to those who want to express the best version of themselves. Today, the company employs more than 2,700 people and operates in 107 countries through 10 sales channels.
Since the very beginning, we have been committed to creativity, innovation and collaboration, which are embedded in our DNA. With Awesome Lab, we are going a step further. We are promoting an innovation model that presents a creative and entrepreneurial spirit as a corporate culture and drives it beyond the organisation itself, enabling us to become a company that turns collaboration into a key and differentiating competitive tool.